How Luxury brands create desire?
Interviewer: Let’s dive right in. How do luxury brands create desire among consumers? Raah Arora: Luxury brands create desire through a combination of exclusivity, craftsmanship, storytelling, and emotional appeal. They focus on creating a unique identity and experience that resonates deeply with their target audience. Interviewer: Exclusivity seems to be a key factor. Can you…
The Luxe Learning: An Inside Look into Pearl Academy’s Culture of Loud Luxury
Inside India’s bustling metropolises, a school exists to educate and live the high life that is Pearl Academy. A curriculum that goes deep into high-end brands and exquisite taste, Pearl Academy is the epitome of luxury education in India. To Pearl Academy, luxury isn’t just a term—it’s a culture. In its programs, such as the…
The Grandeur and the Glare: A Critical Analysis of the Ambani Pre-Wedding Celebrations
In a world where the gap between the affluent and the average widens, the pre-wedding celebrations of Anant Ambani, son of Asia’s richest man, Mukesh Ambani, have become a global debate. The three-day extravaganza in Jamnagar, Gujarat, had nothing short of a star-studded guest list, featuring international celebrities like Rihanna and business tycoons such as…
Shumukh: The Pinnacle of Luxury in Perfumery
In the world of opulent fragrances, few can rival the sheer extravagance and artistic mastery of Shumukh by Nabeel. Priced at an astonishing $1.29 million (approximately ₹10.56 crore), Shumukh stands as the most expensive perfume in the world, embodying the essence of ultimate luxury and exclusivity. The Essence of Shumukh Shumukh, which means “deserving the…
A Closer lOOK ON Gauri and Nainika’s Spring/Summer 2024 Collection
The 2023 Lakme Fashion Week was an unrivalled festival of creativity and style. The main event from the heavens of Indian fashion was the Spring/Summer 2024 collection of the designer duo Gauri and Nainika. This collection from the famous feminine and romantic designers was utterly modern, yet charmingly retro. Taking inspiration from the Mediterranean charm…
Balenciaga’s Trash Bags: Fashion’s Bold New Statement
Balenciaga’s trash bags have sparked controversy and conversation, blending high fashion with everyday objects
A Closer Look on Abhinav mishra’s Resort Wear
Abhinav Mishra’s name is almost synonymous with rich bridal wear, but he’s recently made the huge switch to resort wear-a giant leap in his design journey. His first resort wear collection, ‘Destination 2023’, is an interesting mix of traditional craftsmanship and modern silhouettes, revealing the expansion of his brand’s aesthetic and market reach. The label…
Loud Luxury: A Facade or an Aspiration?
In a world where opulence is often equated with success, the concept of “loud luxury” has emerged as both a statement and a question mark. Is it a genuine reflection of one’s aspirations and achievements, or merely a facade to project an image of affluence? This dichotomy begs exploration, delving into the layers of meaning…
Subscribe
Enter your email below to receive updates.
The Glitzy Affair 